ansoff-matrix

An agent skill by phuryn, from phuryn/pm-skills. Tags: brainstorming, documents, market-analysis, product-strategy, strategy.

What it does

Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add phuryn/pm-skills --skill ansoff-matrix

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-product-strategy/skills/ansoff-matrix ~/.claude/skills/ansoff-matrix

Safety box score

Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.

Source

Repository

phuryn/pm-skills (all skills from this repository)

Path

pm-product-strategy/skills/ansoff-matrix/SKILL.md

Branch

main

Updated

2026-09-19

Related skills

• opportunity-solution-tree — Build an Opportunity Solution Tree (OST) to structure product discovery — map a desired outcome to opportunities, solutions, and experiments.
• product-strategy — Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth.
• brainstorm-ideas-new — Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives.
• business-model — Generate a Business Model Canvas with all 9 building blocks.
• identify-assumptions-existing — Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility.
• identify-assumptions-new — Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team.