ansoff-matrix
An agent skill by phuryn, from phuryn/pm-skills. Tags: brainstorming, documents, market-analysis, product-strategy, strategy.
What it does
Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add phuryn/pm-skills --skill ansoff-matrix
Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-product-strategy/skills/ansoff-matrix ~/.claude/skills/ansoff-matrix
Safety box score
Grade A, minimal risk: 0 of 100 risk points, rated 2026-09-24. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This skill is documentation-only: it gives an Ansoff Matrix prompt and structured guidance for strategy analysis, with no scripts, code execution, or file changes. The main exposure is simply the conceptual content it asks the agent to generate; there is no meaningful machine, account, or data risk in the files provided.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | The only file is a Markdown guide; it contains no shell commands, code, or executable scripts. |
| Network access | 0 (none) | It does not instruct the agent to fetch data or send anything over the network; the lone URL under "Further Reading" is just a reference. |
| Filesystem reach | 0 (none) | There are no read/write/delete operations or paths outside the project in `SKILL.md`. |
| Secrets & credentials | 0 (none) | The skill does not request API keys, passwords, `.env` files, or other credentials. |
| Privilege & persistence | 0 (none) | No sudo, global installs, services, or shell/OS settings are mentioned. |
| Instruction hijack surface | 0 (none) | It includes a benign persona prompt (`"You are a growth strategist"`) but no instruction to ignore safeguards, hide content, or follow remote instructions. |
| Irreversible actions | 0 (none) | The skill only analyzes growth options; it does not publish, deploy, message, pay, book, or delete anything. |
| Transparency | 0 (none) | The content is fully readable Markdown with no binaries, obfuscated blobs, or runtime-generated code. |
Rated 2026-09-24 by an automated review of 1 file from the skill's repository.
Source
- Repository
- phuryn/pm-skills (all skills from this repository)
- Path
- pm-product-strategy/skills/ansoff-matrix/SKILL.md
- Branch
- main
- Updated
- 2026-09-19
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- brainstorm-ideas-new — Brainstorm feature ideas for a new product in initial discovery from PM, Designer, and Engineer perspectives.
- business-model — Generate a Business Model Canvas with all 9 building blocks.
- identify-assumptions-existing — Identify risky assumptions for a feature idea in an existing product across Value, Usability, Viability, and Feasibility.
- identify-assumptions-new — Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team.