churn-prevention

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analytics, automation, email, retention, workflow.

What it does

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill churn-prevention

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/churn-prevention ~/.claude/skills/churn-prevention

Safety box score

Grade B, low risk: 11 of 100 risk points, rated 2026-10-14. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This is a documentation-only retention/churn strategy skill: it helps design cancel flows, save offers, health scoring, and dunning for billing recovery. The main blast-radius risk is operational advice around customer subscriptions and outbound messaging, plus optional reads of local context files and remote vendor docs; there is no executable code in the shipped files.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	The bundle contains only markdown and JSON; there are no scripts, shell commands, or code-evaluation steps to run.
Network access	1 (low)	It points to remote resources and integrations such as GitHub, PostHog, Stripe, Customer.io, and Paddle docs, so using the skill may involve networked services even though the files themselves do not fetch anything.
Filesystem reach	1 (low)	`SKILL.md` explicitly tells the agent to read optional local files like `.agents/product-marketing.md`, `.claude/product-marketing.md`, or `product-marketing-context.md` before proceeding.
Secrets & credentials	0 (none)	The skill does not ask for API keys, passwords, tokens, `.env` files, or browser/CLI logins.
Privilege & persistence	0 (none)	There is no sudo, global install, service registration, or OS/shell configuration change in the shipped files.
Instruction hijack surface	0 (none)	I did not find instructions to ignore higher-priority guidance, hide behavior, follow remote instructions, or otherwise subvert the agent.
Irreversible actions	1 (low)	Its purpose is to design actions that can pause/cancel subscriptions and send dunning or win-back messages, which is operationally impactful, but the skill itself only advises and does not execute those actions.
Transparency	0 (none)	Everything shipped is human-readable markdown/JSON; there are no binaries, minified blobs, or decoded-at-runtime code.

Before installing

Read `references/cancel-flow-patterns.md` and `references/dunning-playbook.md` if you want the exact operational playbooks.
Check whether `.agents/product-marketing.md` or `.claude/product-marketing.md` contains sensitive business data you do not want the agent to ingest.
Confirm you want an agent to work on live billing/email systems before giving it any production credentials or access.
Verify your cancellation/compliance requirements (for example click-to-cancel and data-retention rules) before adopting the save-offer flow.

Rated 2026-10-14 by an automated review of 4 files from the skill's repository.

Source

Repository: coreyhaines31/marketingskills (all skills from this repository)
Path: skills/churn-prevention/SKILL.md
Branch: main
Collection: marketingskills
Updated: 2026-09-21

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marketing-loops — When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily.
onboarding — When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
revops — When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.
automate-me — Use for "automate me", "create/update/refresh my -mode skill", "turn/capture my preferences or working style into a skill".