competitive-battlecard

An agent skill by phuryn, from phuryn/pm-skills. Tags: copy-editing, documents, sales, strategy.

What it does

Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add phuryn/pm-skills --skill competitive-battlecard

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-go-to-market/skills/competitive-battlecard ~/.claude/skills/competitive-battlecard

Safety box score

Grade A, minimal risk: 7 of 100 risk points, rated 2026-10-21. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This skill generates a sales battlecard by researching a named competitor on the web and optionally reading user-supplied notes or files. The main exposure is outbound web research to public sites; it does not ship code, run commands, or request elevated access.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	No shell commands, scripts, or code execution are included; it is a markdown-only prompt skill.
Network access	1 (low)	It explicitly says to "Use web search to research the competitor's current product, pricing, positioning, and recent changes," which sends queries to external sites.
Filesystem reach	1 (low)	It may read user-provided files first: "If the user provides files (feature lists, win/loss data, sales call notes), read them first," but it does not direct edits or deletes outside the workspace.
Secrets & credentials	0 (none)	There is no instruction to access tokens, passwords, keychains, `.env` files, or other secret stores.
Privilege & persistence	0 (none)	No sudo, service registration, global installs, or OS/git setting changes are requested.
Instruction hijack surface	0 (none)	The skill does not ask the agent to ignore its rules, hide anything, or follow remote instructions; it only asks for research and summarization.
Irreversible actions	0 (none)	It produces a markdown battlecard and does not instruct sending messages, posting, deploying, purchasing, or deleting anything.
Transparency	0 (none)	The skill is fully readable markdown with no binaries, generated blobs, or hidden runtime-loaded content.

Before installing

Confirm you are comfortable with outbound web searches for competitor research.
Avoid attaching confidential internal notes unless you want them used in the battlecard.
If this will run in a managed browser or proxy, verify it cannot access authenticated internal pages by default.

Rated 2026-10-21 by an automated review of 1 file from the skill's repository.

Source

Repository: phuryn/pm-skills (all skills from this repository)
Path: pm-go-to-market/skills/competitive-battlecard/SKILL.md
Branch: main
Updated: 2026-09-19

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business-model — Generate a Business Model Canvas with all 9 building blocks.
interview-script — Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections.
lean-canvas — Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
pestle-analysis — Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
porters-five-forces — Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants.