competitive-battlecard
An agent skill by phuryn, from phuryn/pm-skills. Tags: copy-editing, documents, sales, strategy.
What it does
Create sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add phuryn/pm-skills --skill competitive-battlecardOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-go-to-market/skills/competitive-battlecard ~/.claude/skills/competitive-battlecardSafety box score
Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.
Source
- Repository
- phuryn/pm-skills (all skills from this repository)
- Path
- pm-go-to-market/skills/competitive-battlecard/SKILL.md
- Branch
- main
- Updated
- 2026-09-19
Related skills
- summarize-interview — Summarize a customer interview transcript into a structured template with JTBD, satisfaction signals, and action items.
- business-model — Generate a Business Model Canvas with all 9 building blocks.
- interview-script — Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections.
- lean-canvas — Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
- pestle-analysis — Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
- porters-five-forces — Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants.