copywriting

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: copywriting, design, generative, marketing, web.

What it does

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill copywriting

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/copywriting ~/.claude/skills/copywriting

Safety box score

Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.

Source

Repository

coreyhaines31/marketingskills (all skills from this repository)

Path

skills/copywriting/SKILL.md

Branch

main

Collection

marketingskills

Updated

2026-09-21

Related skills

• ad-creative — When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text.
• free-tools — When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness.
• image — When the user wants to create, generate, edit, or optimize images for marketing — blog heroes, social graphics, product mockups, profile banners.
• stitch::generate-design — Generate new screens from text prompts or images, edit existing screens with prompts and design system tokens, and generate design variants using Stitch MCP.
• algorithmic-art — js with seeded randomness and interactive parameter exploration.
• brainstorming — You MUST use this before any creative work - creating features, building components, adding functionality, or modifying behavior.