customer-journey-map

An agent skill by phuryn, from phuryn/pm-skills. Tags: design, documents, visual-art, web.

What it does

Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add phuryn/pm-skills --skill customer-journey-map

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-market-research/skills/customer-journey-map ~/.claude/skills/customer-journey-map

Safety box score

Grade A, minimal risk: 7 of 100 risk points, rated 2026-10-20. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This skill is a documentation/research prompt: it analyzes customer interview files, may browse a provided product URL, and then saves a markdown journey map. It does not ship code or perform destructive actions; the main exposures are outbound web access and ordinary file reads/writes for the report.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	No shell commands, scripts, or code evaluation are specified; it only asks to read inputs and produce a markdown document.
Network access	1 (low)	It may do outbound browsing when a URL is provided and points to external reading links like "Use web search to understand the product if a URL is provided".
Filesystem reach	1 (low)	It instructs the agent to "Save as a markdown document" and to read any user-provided files, but does not direct writes outside the working area.
Secrets & credentials	0 (none)	It does not request tokens, passwords, .env files, keychains, or other credentials.
Privilege & persistence	0 (none)	No sudo, global installs, services, or OS/shell setting changes are requested.
Instruction hijack surface	0 (none)	There is no instruction to ignore policies, hide output, or follow remote prompt text; "Think step by step" is benign.
Irreversible actions	0 (none)	The skill is analytic only; phrases like "Acquisition" and "purchase" describe a customer stage, not an action the agent performs.
Transparency	0 (none)	The skill files are plain markdown with no binaries, encoded payloads, or generated code to hide behavior.

Before installing

Confirm the agent will only write the report in the intended workspace directory.
If you do not want outbound browsing, remove the URL/web-search step before using the skill.
Review any external links it may follow, since they point to third-party sites.
No package install or elevated privileges should be needed; if you see either, stop and inspect.

Rated 2026-10-20 by an automated review of 1 file from the skill's repository.

Source

Repository: phuryn/pm-skills (all skills from this repository)
Path: pm-market-research/skills/customer-journey-map/SKILL.md
Branch: main
Updated: 2026-09-19

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