seo-sxo
An agent skill by AgriciDaniel, from AgriciDaniel/claude-seo. Tags: analysis, search, seo, strategy, ui-ux.
What it does
Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add AgriciDaniel/claude-seo --skill seo-sxoOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/AgriciDaniel/claude-seo
cp -r claude-seo/skills/seo-sxo ~/.claude/skills/seo-sxoSafety box score
Grade B, low risk: 25 of 100 risk points, rated 2026-10-19. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This skill is a read-only SEO/SXO analysis helper that fetches a target URL, inspects page structure, queries search results, and optionally uses paid DataForSEO tools. The main risks are external network calls and the fact that normal operation depends on running bundled helper scripts; it does not appear to edit system files or require elevated privileges.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 2 (moderate) | Normal use invokes shipped helpers via `"${CLAUDE_PLUGIN_ROOT}/scripts/claude-seo" run render_page.py <URL> --mode auto` and `parse_html.py <URL>`, so the skill depends on executing code rather than only reading text. |
| Network access | 2 (moderate) | It sends the target URL and keyword to WebSearch and may call DataForSEO, and it also fetches SERP data such as top results, PAA, ads, and related searches. |
| Filesystem reach | 1 (low) | The skill reads bundled reference docs like `references/page-type-taxonomy.md` and `references/user-story-framework.md`, but it does not describe editing files outside the working area. |
| Secrets & credentials | 0 (none) | There is no instruction to read or request passwords, tokens, `.env` files, keychains, or browser sessions. |
| Privilege & persistence | 0 (none) | No `sudo`, global installs, services, scheduled tasks, or shell/OS setting changes are described. |
| Instruction hijack surface | 0 (none) | The files do not tell the agent to ignore rules, hide actions, follow remote prompts, or otherwise override its instructions. |
| Irreversible actions | 2 (moderate) | The skill can trigger paid external analysis through DataForSEO, and it explicitly says to `run cost estimate and confirm with user` before API calls. |
| Transparency | 0 (none) | All shipped files are readable Markdown; there are no binaries, base64 blobs, or unreviewable installers in the bundle. |
Before installing
- Read `SKILL.md` and the `references/*.md` files to confirm it only performs analysis.
- Check whether `scripts/claude-seo` is present elsewhere in the repo; it is referenced but not included here.
- If you may use DataForSEO, verify the cost gate and run it first with a non-sensitive URL/keyword.
- Test in a scratch workspace because the skill depends on network fetches and external SERP data.
Rated 2026-10-19 by an automated review of 5 files from the skill's repository.
Source
- Repository
- AgriciDaniel/claude-seo (all skills from this repository)
- Path
- skills/seo-sxo/SKILL.md
- Branch
- main
- Collection
- claude-seo
- Updated
- 2026-09-21
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- seo-seranking — SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query.
- competitors — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
- seo-audit — When the user wants to audit, review, or diagnose SEO issues on their site.