competitors

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analysis, copywriting, marketing, search, seo.

What it does

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill competitors

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/competitors ~/.claude/skills/competitors

Safety box score

Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.

Source

Repository

coreyhaines31/marketingskills (all skills from this repository)

Path

skills/competitors/SKILL.md

Branch

main

Collection

marketingskills

Updated

2026-09-21

Related skills

• directory-submissions — When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.
• marketing-psychology — When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
• seo-audit — When the user wants to audit, review, or diagnose SEO issues on their site.
• seo-seranking — SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query.
• seo-sxo — Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals.
• ads — When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.