startup-canvas
An agent skill by phuryn, from phuryn/pm-skills. Tags: documents, market-analysis, product-strategy, sales, strategy.
What it does
Generate a Startup Canvas combining Product Strategy (9 sections) and Business Model (costs + revenue) for a new product. An alternative to BMC and Lean Canvas that separates strategy from business model. Use when launching a new product or evaluating a startup concept.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add phuryn/pm-skills --skill startup-canvasOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-product-strategy/skills/startup-canvas ~/.claude/skills/startup-canvasSafety box score
Grade A, minimal risk: 4 of 100 risk points, rated 2026-10-16. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This skill is a documentation-only prompt for generating a Startup Canvas; it does not ship scripts or ask for credentials. The main exposure is limited network access through a few external links to Google Slides and productcompass pages.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | The repository content is a single `SKILL.md` with no shell commands, scripts, or code to execute. |
| Network access | 1 (low) | `SKILL.md` includes external links such as a Google Slides template and productcompass articles, so using the skill may contact third-party sites. |
| Filesystem reach | 0 (none) | There are no instructions to read, write, or delete files outside the working area. |
| Secrets & credentials | 0 (none) | The skill does not request API keys, passwords, `.env` files, or other credentials. |
| Privilege & persistence | 0 (none) | It does not ask for sudo, global installs, services, or OS/shell configuration changes. |
| Instruction hijack surface | 0 (none) | There are no prompts to ignore higher-priority instructions, hide actions, or follow remote instructions. |
| Irreversible actions | 0 (none) | The skill is advisory only; it generates a canvas and does not send messages, deploy, pay, publish, or delete anything. |
| Transparency | 0 (none) | No binaries, installers, minified code, or other opaque artifacts are shipped in the reviewed files. |
Before installing
- Review the external Google Slides and article links manually before relying on them.
- If your agent auto-opens links, disable that or use a throwaway browser profile first.
- No code needs to be run; confirm the skill folder still contains only markdown and no added scripts.
Rated 2026-10-16 by an automated review of 1 file from the skill's repository.
Source
- Repository
- phuryn/pm-skills (all skills from this repository)
- Path
- pm-product-strategy/skills/startup-canvas/SKILL.md
- Branch
- main
- Updated
- 2026-09-19
Related skills
- business-model — Generate a Business Model Canvas with all 9 building blocks.
- ansoff-matrix — Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- identify-assumptions-new — Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team.
- interview-script — Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections.
- lean-canvas — Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
- monetization-strategy — Brainstorm 3-5 monetization strategies with audience fit, risks, and validation experiments.