value-proposition

An agent skill by phuryn, from phuryn/pm-skills. Tags: brainstorming, documents, marketing, sales, strategy.

What it does

Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add phuryn/pm-skills --skill value-proposition

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-product-strategy/skills/value-proposition ~/.claude/skills/value-proposition

Safety box score

Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.

Source

Repository

phuryn/pm-skills (all skills from this repository)

Path

pm-product-strategy/skills/value-proposition/SKILL.md

Branch

main

Updated

2026-09-19

Related skills

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• lean-canvas — Generate a Lean Canvas with problem, solution, metrics, cost structure, UVP, unfair advantage, channels, segments, and revenue.
• pestle-analysis — Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
• porters-five-forces — Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants.
• positioning-ideas — Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale.
• swot-analysis — Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations.