value-proposition
An agent skill by phuryn, from phuryn/pm-skills. Tags: brainstorming, documents, marketing, sales, strategy.
What it does
Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives. Use when creating a value proposition, analyzing customer value delivery, or articulating why customers should choose your product.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add phuryn/pm-skills --skill value-propositionOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-product-strategy/skills/value-proposition ~/.claude/skills/value-propositionSafety box score
Grade A, minimal risk: 0 of 100 risk points, rated 2026-10-19. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This skill is a pure documentation/template aid for drafting a value proposition. It contains only markdown guidance and reference links, with no executable code, file writes, account actions, or credential handling.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | No scripts, commands, or code execution paths are present in `SKILL.md`; it is plain instructional text. |
| Network access | 0 (none) | The file only lists external reference links (for example Google Docs and productcompass.pm) and does not itself fetch or send data. |
| Filesystem reach | 0 (none) | There are no instructions to read, write, delete, or modify files on the machine. |
| Secrets & credentials | 0 (none) | The skill does not ask for API keys, passwords, tokens, `.env` files, or other secrets. |
| Privilege & persistence | 0 (none) | No sudo, global installs, services, shell startup edits, or OS/git setting changes are requested. |
| Instruction hijack surface | 0 (none) | There is no instruction to ignore higher-priority rules, hide behavior, or follow remotely fetched instructions. |
| Irreversible actions | 0 (none) | It does not send messages, deploy, publish, pay, book, or delete anything; it only helps draft content. |
| Transparency | 0 (none) | The repository content is fully readable markdown; there are no binaries, obfuscated blobs, or generated installers. |
Before installing
- Review the markdown once to confirm it is documentation-only and contains no scripts or hidden instructions.
- If you want to avoid remote resources, note the external reference links to Google Docs and productcompass.pm before using it.
- No special sandboxing or secret handling is needed for this skill.
Rated 2026-10-19 by an automated review of 1 file from the skill's repository.
Source
- Repository
- phuryn/pm-skills (all skills from this repository)
- Path
- pm-product-strategy/skills/value-proposition/SKILL.md
- Branch
- main
- Updated
- 2026-09-19
Related skills
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- pestle-analysis — Perform a PESTLE analysis covering Political, Economic, Social, Technological, Legal, and Environmental factors.
- porters-five-forces — Perform Porter's Five Forces analysis — competitive rivalry, supplier power, buyer power, threat of substitutes, and threat of new entrants.
- positioning-ideas — Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale.
- swot-analysis — Perform a detailed SWOT analysis — strengths, weaknesses, opportunities, and threats with actionable recommendations.