positioning-ideas
An agent skill by phuryn, from phuryn/pm-skills. Tags: brainstorming, documents, marketing, strategy.
What it does
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add phuryn/pm-skills --skill positioning-ideas
Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-marketing-growth/skills/positioning-ideas ~/.claude/skills/positioning-ideas
Safety box score
Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.
Source
- Repository
- phuryn/pm-skills (all skills from this repository)
- Path
- pm-marketing-growth/skills/positioning-ideas/SKILL.md
- Branch
- main
- Updated
- 2026-09-19
Related skills
- value-proposition — Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives.
- interpreting-culture-index — Interprets Culture Index (CI) surveys, behavioral profiles, and personality assessment data.
- marketing-council — When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin.
- marketing-ideas — When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.
- ansoff-matrix — Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- brainstorm-experiments-new — Design lean startup experiments (pretotypes) for a new product.