positioning-ideas
An agent skill by phuryn, from phuryn/pm-skills. Tags: brainstorming, documents, marketing, strategy.
What it does
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add phuryn/pm-skills --skill positioning-ideasOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-marketing-growth/skills/positioning-ideas ~/.claude/skills/positioning-ideasSafety box score
Grade A, minimal risk: 0 of 100 risk points, rated 2026-10-20. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This is a prompt-only marketing brainstorming skill: it reads the user’s product context and generates competitive positioning ideas and statements. It does not ship scripts, install anything, or contact external services on its own; the main thing to notice is the presence of optional external reading links.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | No shell commands, code execution, or scripts are present; `SKILL.md` is plain prompt text only. |
| Network access | 0 (none) | The skill does not download data or send anything to a remote host; it only contains static `Further Reading` links. |
| Filesystem reach | 0 (none) | It does not read, write, or delete files; all work is described as generating text from `$ARGUMENTS`. |
| Secrets & credentials | 0 (none) | It does not ask for tokens, passwords, `.env` files, or other secrets; it only requests product and competitor context. |
| Privilege & persistence | 0 (none) | No sudo, installs, services, shell/profile edits, or other privilege changes are mentioned. |
| Instruction hijack surface | 0 (none) | There is no instruction to ignore safeguards, hide behavior, or follow remote instructions; the prompt is straightforward role-setting for the model. |
| Irreversible actions | 0 (none) | It only brainstorms positioning text; it does not post, deploy, buy, book, or otherwise act on the world. |
| Transparency | 0 (none) | There are no binaries, generated blobs, or hidden/decoded content; the entire skill is readable markdown. |
Before installing
- Read `SKILL.md` to confirm it is prompt-only and does not add any executable files.
- If you care about minimizing outbound references, review the two `Further Reading` links before using them.
Rated 2026-10-20 by an automated review of 1 file from the skill's repository.
Source
- Repository
- phuryn/pm-skills (all skills from this repository)
- Path
- pm-marketing-growth/skills/positioning-ideas/SKILL.md
- Branch
- main
- Updated
- 2026-09-19
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