attribution
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analytics, data, evaluation, marketing, tracking.
What it does
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear about us," "self-reported attribution," "dark social," or wants to instrument attribution themselves — "stitch my bookings to their source," "SavvyCal/Calendly attribution," "close the identify gap," "track conversions on a third-party domain," "first-party / self-hosted attribution." For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI, see ads. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill attributionOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/attribution ~/.claude/skills/attributionSafety box score
Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/attribution/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- analytics — When the user wants to set up, improve, or audit analytics tracking and measurement.
- ab-testing — When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.
- ads — When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
- influencer-marketing — When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals.
- marketing-council — When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin.
- agents-optimize — Use when measuring or improving agent quality and performance — set up evaluators, online monitoring, CI/CD quality gates, observability, or cost optimization.