ab-testing
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: ab-testing, analytics, evaluation, optimization, testing.
What it does
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill ab-testing
Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/ab-testing ~/.claude/skills/ab-testing
Safety box score
Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/ab-testing/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- cro — When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages.
- ads — When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
- aso — When the user wants to audit or optimize an App Store or Google Play listing.
- attribution — When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model.
- onboarding — When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
- paywalls — When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.