influencer-marketing
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analytics, marketing, sales, social-media, strategy.
What it does
When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill influencer-marketingOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/influencer-marketing ~/.claude/skills/influencer-marketingSafety box score
Grade B, low risk: 14 of 100 risk points, rated 2026-09-24. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This skill is a strategy/playbook for influencer, creator, and ambassador marketing. It does not ship code or automation, but it does steer real-world outreach, partner deals, and tracked campaign setup, so the main risks are external commitments and third-party data/tool use.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | The repository contains only Markdown guidance and eval metadata; there are no shell commands, scripts, or code to run. |
| Network access | 1 (low) | It references external tools such as SparkToro and `social-fetch`/`watch-video` for vetting creators, but there are no bundled downloaders or remote-code fetches. |
| Filesystem reach | 1 (low) | Before starting it may read optional context files like `.agents/product-marketing.md` or `.claude/product-marketing.md`, but it does not write or delete outside the workspace. |
| Secrets & credentials | 0 (none) | The skill does not ask for API keys, passwords, browser sessions, `.env` files, or other secret material. |
| Privilege & persistence | 0 (none) | There is no sudo, global install, service registration, or shell/OS settings change in the skill files. |
| Instruction hijack surface | 0 (none) | The text is ordinary marketing guidance and does not instruct the agent to ignore higher-level rules, hide actions, or follow remote instructions. |
| Irreversible actions | 2 (moderate) | Its purpose includes real-world outreach and deal setup — e.g. "Reach out 1:1 and personally" and "Put it in a simple written agreement" — which can create external commitments if acted on directly. |
| Transparency | 0 (none) | Everything in the skill is plain readable Markdown; there are no binaries, packed blobs, or unpinned installer snippets. |
Before installing
- Read `SKILL.md` and `references/ugc-creator-program.md` to confirm you want the compliant creator-program version.
- Check whether `.agents/product-marketing.md` or `.claude/product-marketing.md` exists and whether you want that context loaded.
- If you plan to use SparkToro or `social-fetch`, confirm which creator/account data those services will receive.
Rated 2026-09-24 by an automated review of 3 files from the skill's repository.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/influencer-marketing/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- community-marketing — Build and leverage online communities to drive product growth and brand loyalty.
- value-proposition — Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives.
- ads — When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
- attribution — When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model.
- co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
- events — When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops.