community-marketing
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: community, engagement, marketing, social-media, strategy.
What it does
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill community-marketingOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/community-marketing ~/.claude/skills/community-marketingSafety box score
Grade A, minimal risk: 0 of 100 risk points, rated 2026-10-20. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This is a documentation-only community strategy skill: it helps plan community programs, member journeys, ambassador programs, and metrics. It does not ship code or perform network/file/secret operations, so the main risk is indirect guidance for public-facing community work rather than machine safety.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | Only Markdown guidance is shipped; there are no shell commands, scripts, or code evaluation paths. |
| Network access | 0 (none) | No downloads or outbound requests are defined; the skill only discusses community platforms in prose. |
| Filesystem reach | 0 (none) | It may read optional local context files like `.agents/product-marketing.md`, but it does not write or delete files. |
| Secrets & credentials | 0 (none) | No handling of API keys, passwords, `.env` files, browser sessions, or other credentials appears in the skill. |
| Privilege & persistence | 0 (none) | There is no sudo, global install, service registration, or shell/OS settings change. |
| Instruction hijack surface | 0 (none) | There are no hidden instructions or attempts to override policy; the local-context lookup note is benign. |
| Irreversible actions | 0 (none) | The skill recommends actions like DMs, rituals, and ambassador outreach, but it does not itself send messages or publish anything. |
| Transparency | 0 (none) | All shipped files are plain-text Markdown; there are no binaries, installers, or runtime-decoded blobs. |
Before installing
- Check whether `.agents/product-marketing.md` or `.claude/product-marketing.md` exist and whether they contain anything sensitive before relying on the lookup.
- Decide if you want an agent using this skill to draft outbound community DMs, posts, or ambassador outreach.
- Skim `references/community-models.md` to confirm the community model assumptions match your use case.
Rated 2026-10-20 by an automated review of 3 files from the skill's repository.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/community-marketing/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- influencer-marketing — When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals.
- social — When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms.
- co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
- events — When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops.
- launch — When the user wants to plan a product launch, feature announcement, or release strategy.
- marketing-council — When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin.