launch

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: launch, marketing, planning, product-strategy, strategy.

What it does

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas. For the offer being launched (bonuses, guarantees, scarcity, naming), see offers.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill launch

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/launch ~/.claude/skills/launch

Safety box score

Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.

Source

Repository

coreyhaines31/marketingskills (all skills from this repository)

Path

skills/launch/SKILL.md

Branch

main

Collection

marketingskills

Updated

2026-09-21

Related skills

• co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
• marketing-ideas — When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.
• marketing-plan — When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
• offers — When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design.
• product-marketing — When the user wants to create or update their product marketing context document.
• referrals — When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.