marketing-psychology

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analysis, behavioral-science, copywriting, marketing, strategy.

What it does

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context. For applying psychology to specific pages, see cro; for pricing tactics, see pricing; for copy framing, see copywriting.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill marketing-psychology

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/marketing-psychology ~/.claude/skills/marketing-psychology

Safety box score

Grade A, minimal risk: 4 of 100 risk points, rated 2026-10-14. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This is a documentation-only marketing skill: it provides psychology and persuasion guidance, with no scripts, downloads, or direct machine actions. The main practical risk is that it may read a local product-marketing context file and generate persuasive tactics such as scarcity, social proof, anchoring, and urgency for marketing use.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	No shell commands, scripts, code evaluation, or native binaries are present; the repo only contains `SKILL.md` and `evals.json`.
Network access	0 (none)	There is no code or instruction to fetch remote content or send data off-machine.
Filesystem reach	1 (low)	It conditionally reads local context files: `'.agents/product-marketing.md'`, `'.claude/product-marketing.md'`, or `'product-marketing-context.md'`, which is a bounded local read.
Secrets & credentials	0 (none)	The skill does not ask for tokens, passwords, `.env` files, browser sessions, or other credentials.
Privilege & persistence	0 (none)	No sudo, global installs, services, shell startup edits, or OS/git setting changes are requested.
Instruction hijack surface	0 (none)	The skill contains persuasion guidance but no prompt-injection behavior such as skipping confirmations, hiding content, or following remote instructions.
Irreversible actions	0 (none)	It is advisory only; it does not itself send messages, publish, deploy, purchase, or delete anything.
Transparency	0 (none)	All shipped files are readable markdown/JSON; there are no binaries, minified blobs, or decoded-at-runtime code.

Before installing

Check whether `.agents/product-marketing.md` or `.claude/product-marketing.md` contains any sensitive internal notes before letting the agent read it.
Confirm you’re comfortable with the skill’s persuasive tactics library, especially scarcity, urgency, loss aversion, and social proof.
Verify the repository contains only the documented markdown/JSON files and no hidden scripts or remote fetch steps.

Rated 2026-10-14 by an automated review of 2 files from the skill's repository.

Source

Repository: coreyhaines31/marketingskills (all skills from this repository)
Path: skills/marketing-psychology/SKILL.md
Branch: main
Collection: marketingskills
Updated: 2026-09-21

competitors — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
marketing-plan — When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
offers — When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design.
co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
community-marketing — Build and leverage online communities to drive product growth and brand loyalty.
copywriting — When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages.