content-strategy

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: content-brief, marketing, planning, research, seo.

What it does

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill content-strategy

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/content-strategy ~/.claude/skills/content-strategy

Safety box score

Grade B, low risk: 11 of 100 risk points, rated 2026-10-15. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This is a documentation-only content strategy skill: it plans topics, pillars, calendars, and prioritization, but it does not ship code or change the machine by itself. The main exposure is optional public-web research for competitor/forum analysis and auto-reading local product-marketing context files if present.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	No shell commands, scripts, code blocks, or evaluators are shipped; the repository here is plain markdown guidance only.
Network access	2 (moderate)	The skill explicitly says to "Use web search to find content ideas" and "Use web search to analyze competitor content," which can send queries to public sites.
Filesystem reach	1 (low)	It will auto-read local context files if present: "If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename)... read it."
Secrets & credentials	0 (none)	It asks for business context, customer research, and transcripts only if the user provides them; it does not request passwords, tokens, keyfiles, or `.env` data.
Privilege & persistence	0 (none)	No sudo, global installs, services, shell startup edits, or OS-level changes are mentioned.
Instruction hijack surface	0 (none)	The files do not instruct the agent to ignore higher-priority rules, hide actions, or follow remote instructions; they are normal strategy prompts and references.
Irreversible actions	0 (none)	It recommends planning and prioritization only; there is no posting, publishing, deploying, payment, or deletion behavior.
Transparency	0 (none)	All shipped files are readable markdown references; no binaries, minified code, base64 blobs, or downloaded installers are present.

Before installing

Decide whether you want the agent to use public web search for competitor/forum research; the skill expects network access for that path.
Check any `.agents/product-marketing.md`, `.claude/product-marketing.md`, or `product-marketing-context.md` files first, since the skill will auto-read them.
Only provide customer transcripts, survey responses, or support notes you are comfortable having summarized into strategy output.

Rated 2026-10-15 by an automated review of 4 files from the skill's repository.

Source

Repository: coreyhaines31/marketingskills (all skills from this repository)
Path: skills/content-strategy/SKILL.md
Branch: main
Collection: marketingskills
Updated: 2026-09-21

marketing-ideas — When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.
public-relations — When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).
seo-content-brief — Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates.
co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
competitors — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
directory-submissions — When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.