paywalls
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analytics, conversion, optimization, pricing, product-strategy.
What it does
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see cro) — this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill paywallsOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/paywalls ~/.claude/skills/paywallsSafety box score
Grade A, minimal risk: 0 of 100 risk points, rated 2026-10-14. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This is a documentation-only skill for designing in-app paywalls, upgrade modals, feature gates, and trial-expiration screens. It does not ship code or run commands, but it does provide persuasive monetization guidance that can increase upgrade pressure on users.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | No scripts, shell commands, or code execution are included; the files are plain Markdown and JSON. |
| Network access | 0 (none) | There is no code that downloads data or sends information to remote hosts. |
| Filesystem reach | 0 (none) | The skill only reads local context files like `.agents/product-marketing.md` if present; it does not write or delete files. |
| Secrets & credentials | 0 (none) | It does not ask for tokens, passwords, `.env` files, or browser/CLI sessions. |
| Privilege & persistence | 0 (none) | No sudo, installs, services, shell startup edits, or other privilege changes are present. |
| Instruction hijack surface | 0 (none) | The text contains normal task guidance and cross-references (for example, to `product-marketing`), but no instruction to ignore policies or follow hidden remote content. |
| Irreversible actions | 0 (none) | It advises on paywall design and A/B tests, but it does not itself push, publish, message, charge, or otherwise act on the user's behalf. |
| Transparency | 0 (none) | All shipped files are readable text; there are no binaries, blobs, or unpinned external installers. |
Before installing
- Confirm you want in-app upgrade/paywall guidance, not public pricing-page CRO.
- Read `references/experiments.md` if you want to see the specific persuasion tactics it encourages, including countdown offers and loss framing.
- Verify your team is comfortable with conversion-focused copy and frequency-capping advice before using it.
Rated 2026-10-14 by an automated review of 3 files from the skill's repository.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/paywalls/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- cro — When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages.
- onboarding — When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value.
- popups — When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes.
- pricing — When the user wants help with pricing decisions, packaging, or monetization strategy.
- ab-testing — When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.
- ads — When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.