competitor-analysis

An agent skill by phuryn, from phuryn/pm-skills. Tags: documents, market-analysis, strategy, web.

What it does

Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add phuryn/pm-skills --skill competitor-analysis

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-market-research/skills/competitor-analysis ~/.claude/skills/competitor-analysis

Safety box score

Grade A, minimal risk: 4 of 100 risk points, rated 2026-10-20. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This skill is a read-only market-research workflow: it uses web search and public competitor sites to produce a competitive brief. The main exposure is outbound network activity and the possibility of analyzing any proprietary competitor/customer materials the user supplies, but it does not ship code, change system settings, or touch credentials.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	No scripts, shell commands, or code execution are present; the file is Markdown instructions only.
Network access	1 (low)	It explicitly says to "Conduct web research" and to research competitor websites, pricing pages, and customer reviews, which means outbound requests to public sites/search engines.
Filesystem reach	0 (none)	The skill does not read, write, or delete local files or paths outside the workspace; it only says to analyze user-provided materials if given.
Secrets & credentials	0 (none)	There is no request to access tokens, passwords, keychains, browser sessions, or other secret stores.
Privilege & persistence	0 (none)	No sudo, installs, services, shell startup changes, or other privilege-related actions are requested.
Instruction hijack surface	0 (none)	The text contains ordinary analysis guidance and no instructions to ignore safeguards, hide actions, or follow remote instructions.
Irreversible actions	0 (none)	It produces analysis only; it does not send messages, publish, buy, deploy, or delete anything.
Transparency	0 (none)	There are no binaries, obfuscated blobs, generated installers, or unreviewable code paths in the shipped files.

Before installing

Confirm you’re comfortable with the agent using web search and visiting third-party competitor sites.
If you plan to provide internal pricing sheets or customer feedback, review them for sensitive business data first.
Check that the workflow stays read-only and does not require logging into any of your company accounts.

Rated 2026-10-20 by an automated review of 1 file from the skill's repository.

Source

Repository: phuryn/pm-skills (all skills from this repository)
Path: pm-market-research/skills/competitor-analysis/SKILL.md
Branch: main
Updated: 2026-09-19

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