gtm-motions

An agent skill by phuryn, from phuryn/pm-skills. Tags: documents, marketing, strategy, web.

What it does

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add phuryn/pm-skills --skill gtm-motions

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-go-to-market/skills/gtm-motions ~/.claude/skills/gtm-motions

Safety box score

Grade A, minimal risk: 4 of 100 risk points, rated 2026-10-16. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This skill is a markdown-only GTM planning guide: it scores seven marketing motions and suggests tools, tactics, and a 90-day execution plan. It does not ship executable code or touch local files, so the main exposure is strategic guidance and optional browsing to external reference links.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	`SKILL.md` contains only prose and lists; there are no scripts, shell commands, or code blocks to run.
Network access	1 (low)	The file includes several external `https://www.productcompass.pm/...` links under "Further Reading", but it does not itself fetch or send data.
Filesystem reach	0 (none)	No commands or instructions read, write, or delete files on the host.
Secrets & credentials	0 (none)	The skill does not request tokens, passwords, `.env` files, or other credentials.
Privilege & persistence	0 (none)	It does not mention sudo, global installs, services, shell startup files, or other privilege changes.
Instruction hijack surface	0 (none)	There are no instructions to ignore higher-priority rules, hide behavior, or follow remote prompt text.
Irreversible actions	0 (none)	It recommends a GTM analysis and roadmap, but does not itself send messages, deploy, publish, or delete anything.
Transparency	0 (none)	All shipped content is readable markdown; there are no binaries, obfuscated blobs, or generated installers.

Before installing

Confirm your environment will not auto-browse the `Further Reading` links unless you want outbound network access.
Verify there are no accompanying scripts or setup files in the repo beyond `SKILL.md`.
If you use it in an agent workflow, treat its recommendations as planning input only, not as instructions to take external actions.

Rated 2026-10-16 by an automated review of 1 file from the skill's repository.

Source

Repository: phuryn/pm-skills (all skills from this repository)
Path: pm-go-to-market/skills/gtm-motions/SKILL.md
Branch: main
Updated: 2026-09-19

site-md — Analyze a project description or site requirements and synthesize a project constitution into SITE.md for the Stitch Build Loop
brainstorm-experiments-new — Design lean startup experiments (pretotypes) for a new product.
competitor-analysis — Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape.
gtm-strategy — Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline.
positioning-ideas — Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale.
value-proposition — Design a detailed value proposition using a 6-part JTBD template — Who, Why, What before, How, What after, Alternatives.