market-segments
An agent skill by phuryn, from phuryn/pm-skills. Tags: documents, market-analysis, strategy.
What it does
Identify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add phuryn/pm-skills --skill market-segmentsOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/phuryn/pm-skills
cp -r pm-skills/pm-market-research/skills/market-segments ~/.claude/skills/market-segmentsSafety box score
Grade A, minimal risk: 4 of 100 risk points, rated 2026-10-17. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This skill is a markdown-only market research guide: it asks the agent to segment a market, analyze provided research, and produce 3–5 customer segments. It does not ship scripts or request writes, but it does include a few external reading links, so the only meaningful risk is optional outbound browsing if an agent follows them.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | No scripts, shell commands, code evaluation, or native executables are present; the only file is `SKILL.md`. |
| Network access | 1 (low) | The skill itself is local, but it contains external `productcompass.pm` links under "Further Reading," which could trigger outbound requests if an agent follows them. |
| Filesystem reach | 0 (none) | It only instructs the agent to analyze provided material and generate a report; there are no read/write/delete paths or filesystem operations. |
| Secrets & credentials | 0 (none) | It does not ask for tokens, passwords, `.env` files, browser sessions, or other credentials. |
| Privilege & persistence | 0 (none) | There is no sudo, installation, service registration, shell startup editing, or OS configuration change. |
| Instruction hijack surface | 0 (none) | No instructions to ignore rules, hide actions, follow remote instructions, or take on a deceptive persona appear in the skill text. |
| Irreversible actions | 0 (none) | The task is analysis and reporting only; it does not send messages, publish, deploy, pay, or delete anything. |
| Transparency | 0 (none) | There are no binaries, packed blobs, or generated/decoded runtime content; the entire skill is plain markdown. |
Before installing
- Read `SKILL.md` and confirm it is guidance only, with no scripts or hidden instructions.
- If your agent auto-opens links, decide whether you want it to visit the `productcompass.pm` references.
- Use it on non-sensitive research inputs first if you want to validate the segmenting output format.
Rated 2026-10-17 by an automated review of 1 file from the skill's repository.
Source
- Repository
- phuryn/pm-skills (all skills from this repository)
- Path
- pm-market-research/skills/market-segments/SKILL.md
- Branch
- main
- Updated
- 2026-09-19
Related skills
- ansoff-matrix — Generate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification.
- beachhead-segment — Identify the first beachhead market segment for a product launch.
- business-model — Generate a Business Model Canvas with all 9 building blocks.
- competitor-analysis — Analyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape.
- ideal-customer-profile — Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs.
- interview-script — Create a structured customer interview script with JTBD probing questions, warm-up, core exploration, and wrap-up sections.