offers

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: copywriting, marketing, pricing, product-strategy, strategy.

What it does

When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,' 'payment plan,' 'down-sell,' 'upsell offer,' or 'why isn't my offer converting.' Best for services, agencies, courses, coaching, info products, high-ticket B2B, and direct-response. If you run pure self-serve SaaS, read pricing first — tiers and packaging do more work there. For price level itself (tiers, freemium, value metric), see pricing. For the page that presents the offer, see copywriting. For the launch moment, see launch. For sales collateral, see sales-enablement.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill offers

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/offers ~/.claude/skills/offers

Safety box score

Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.

Source

Repository

coreyhaines31/marketingskills (all skills from this repository)

Path

skills/offers/SKILL.md

Branch

main

Collection

marketingskills

Updated

2026-09-21

Related skills

• launch — When the user wants to plan a product launch, feature announcement, or release strategy. ' Use this whenever someone is preparing to release something publicly.
• marketing-psychology — When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
• pricing — When the user wants help with pricing decisions, packaging, or monetization strategy.
• brainstorm-experiments-new — Design lean startup experiments (pretotypes) for a new product.
• co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
• community-marketing — Build and leverage online communities to drive product growth and brand loyalty.