referrals

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: launch, marketing, partnerships, strategy.

What it does

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill referrals

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/referrals ~/.claude/skills/referrals

Safety box score

Grade B, low risk: 14 of 100 risk points, rated 2026-10-23. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This skill is a planning and copywriting guide for referral, affiliate, and review programs. It does not ship code or run commands, but it can steer outbound customer/partner outreach, incentive design, and public review handling, so the main risks are external-facing actions and policy compliance.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	No scripts, shell commands, code execution, or installers are present; the files are markdown guidance only.
Network access	1 (low)	The skill points to external GitHub docs and platform policy pages (for example, tool links and "official source" references in `SKILL.md` and `references/review-platform-rules.md`), but it does not automate fetching or sending data.
Filesystem reach	1 (low)	`SKILL.md` tells the agent to check optional local context files like `.agents/product-marketing.md`, `.claude/product-marketing.md`, or `product-marketing-context.md`, which is read-only and scoped.
Secrets & credentials	0 (none)	It asks for business inputs like LTV, CAC, budget, and tools, but it does not request passwords, API keys, tokens, or other secret material.
Privilege & persistence	0 (none)	There is no sudo, service installation, shell startup editing, or other privilege-changing behavior.
Instruction hijack surface	0 (none)	I found no hidden instructions, prompt hijacking, or requests to ignore higher-priority rules; the references explicitly warn against following instructions embedded in fetched content.
Irreversible actions	2 (moderate)	The skill can drive outward-facing actions such as referral launch checklists (`"Announce to existing customers"`, `"Add in-app referral prompts"`), review invitations, public replies, and affiliate commission design, though it generally asks for authorization before sending or configuring.
Transparency	0 (none)	All shipped files are readable markdown; there are no binaries, generated blobs, or unpinned installers.

Before installing

Read `references/review-platform-rules.md` before using any review incentives or moderation flow.
Check whether the optional local context file(s) it mentions actually exist and whether you want the agent to read them.
If you plan to use affiliate payout terms, verify the commission base, hold period, and refund handling in `references/affiliate-operations.md`.
Make sure any review-invite or referral-send action is already authorized in your workflow before letting the agent draft or configure it.

Rated 2026-10-23 by an automated review of 9 files from the skill's repository.

Source

Repository: coreyhaines31/marketingskills (all skills from this repository)
Path: skills/referrals/SKILL.md
Branch: main
Collection: marketingskills
Updated: 2026-09-21

co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
launch — When the user wants to plan a product launch, feature announcement, or release strategy.
community-marketing — Build and leverage online communities to drive product growth and brand loyalty.
directory-submissions — When the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery.
influencer-marketing — When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals.
marketing-council — When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin.