lead-magnets

An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: conversion, copywriting, documents, lead-generation, marketing.

What it does

When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.

Install

With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:

npx skills add coreyhaines31/marketingskills --skill lead-magnets

Or copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):

git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/lead-magnets ~/.claude/skills/lead-magnets

Safety box score

Grade A, minimal risk: 7 of 100 risk points, rated 2026-10-19. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.

This is a planning-only marketing skill: it helps choose, gate, promote, and measure lead magnets, and it can optionally read local product-marketing context files. It does not ship code or automation, so the main risks are limited to reading nearby context and advising on external marketing actions, not executing them.

Category levels, from 0 (none) to 3 (high)
Category	Level	Why
Code & shell execution	0 (none)	No shell commands, scripts, installers, or code execution are shipped; the package is plain markdown and JSON.
Network access	0 (none)	It discusses channels like ads, social, and partner co-promotion, but nothing in the skill sends data or makes outbound requests.
Filesystem reach	1 (low)	`SKILL.md` will read optional local context files if present (`.agents/product-marketing.md`, `.claude/product-marketing.md`, or `product-marketing-context.md`), but it does not write or delete files.
Secrets & credentials	0 (none)	It does not ask for passwords, tokens, keychains, `.env` files, or browser sessions.
Privilege & persistence	0 (none)	There is no sudo, service registration, global install, or shell/OS configuration change.
Instruction hijack surface	0 (none)	The files do not tell the agent to ignore higher-priority instructions; embedded commands in source material are explicitly treated as data, not instructions.
Irreversible actions	1 (low)	It plans external marketing actions such as landing pages, popups, ads, social promotion, and CTAs like "book a demo" or "start trial," but it only advises and does not perform them.
Transparency	0 (none)	All shipped files are readable text; there are no binaries, minified blobs, or downloaded installers.

Before installing

Check whether `.agents/product-marketing.md` or `.claude/product-marketing.md` exists and whether you want the agent to read it.
Review `SKILL.md` to confirm the planning-only scope; it does not automate posting, ads, or capture flows.
Inspect `evals/evals.json` if you plan to use the tests; it includes adversarial prompts only as data.

Rated 2026-10-19 by an automated review of 7 files from the skill's repository.

Source

Repository: coreyhaines31/marketingskills (all skills from this repository)
Path: skills/lead-magnets/SKILL.md
Branch: main
Collection: marketingskills
Updated: 2026-09-21

competitors — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
copywriting — When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages.
emails — When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.
marketing-psychology — When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
offers — When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design.
public-relations — When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).