lead-magnets
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: conversion, copywriting, documents, lead-generation, marketing.
What it does
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill lead-magnetsOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/lead-magnets ~/.claude/skills/lead-magnetsSafety box score
Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/lead-magnets/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- competitors — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
- copywriting — When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages.
- emails — When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.
- marketing-psychology — When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
- offers — When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design.
- public-relations — When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).