marketing-plan
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analysis, documentation, marketing, planning, strategy.
What it does
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill marketing-planOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/marketing-plan ~/.claude/skills/marketing-planSafety box score
Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/marketing-plan/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
- launch — When the user wants to plan a product launch, feature announcement, or release strategy. ' Use this whenever someone is preparing to release something publicly.
- marketing-ideas — When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product.
- marketing-psychology — When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
- product-marketing — When the user wants to create or update their product marketing context document.
- open-sourcing — This skill should be used when the user asks to "open source this project", "prepare this repository for public release", "make this repo public".