product-marketing
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analysis, marketing, planning, positioning, product-strategy.
What it does
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill product-marketingOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/product-marketing ~/.claude/skills/product-marketingSafety box score
Not rated yet. A safety box score grades what a skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. Anyone can request one from this page; it is saved for everyone. How the score works.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/product-marketing/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- launch — When the user wants to plan a product launch, feature announcement, or release strategy. ' Use this whenever someone is preparing to release something publicly.
- marketing-plan — When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
- seo-plan — Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap.
- co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
- competitors — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
- content-strategy — When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.