product-marketing
An agent skill by coreyhaines31, from coreyhaines31/marketingskills. Tags: analysis, marketing, planning, positioning, product-strategy.
What it does
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills reference for product, audience, and positioning context.
Install
With the skills CLI, which installs into Claude Code, Codex, Cursor and other agents:
npx skills add coreyhaines31/marketingskills --skill product-marketingOr copy the skill folder into Claude Code's skills directory by hand (~/.claude/skills for every project, or .claude/skills inside one):
git clone --depth 1 https://github.com/coreyhaines31/marketingskills
cp -r marketingskills/skills/product-marketing ~/.claude/skills/product-marketingSafety box score
Grade A, minimal risk: 4 of 100 risk points, rated 2026-10-19. The grade rates what the skill and its scripts can reach on the machine of whoever installs it, across eight categories from shell execution to secrets access. How the score works.
This skill is a local documentation workflow: it reads project marketing files and writes or updates `.agents/product-marketing.md` as the shared context for other marketing skills. It does not run code or call out to the network, so the main risks are limited to file writes in the repo and overreading local marketing materials during auto-draft.
| Category | Level | Why |
|---|---|---|
| Code & shell execution | 0 (none) | No shell commands, scripts, or code evaluation are defined; it only instructs the agent to read and edit markdown files. |
| Network access | 0 (none) | The skill does not fetch remote content or send data to external services; all referenced sources are local repo files like README and landing-page copy. |
| Filesystem reach | 1 (low) | It creates and updates `.agents/product-marketing.md`, may read `.claude/product-marketing.md` and legacy `product-marketing-context.md`, and can move content to the canonical location. |
| Secrets & credentials | 0 (none) | It does not ask for or access tokens, passwords, keychains, `.env` files, or browser sessions. |
| Privilege & persistence | 0 (none) | There is no sudo, global install, service registration, shell startup editing, or OS configuration change. |
| Instruction hijack surface | 0 (none) | The markdown contains workflow guidance, but no instruction to ignore higher-priority rules, hide actions, or follow remote instructions; the scan hits about approval are false positives. |
| Irreversible actions | 0 (none) | It only drafts or updates a context document; it does not publish, deploy, send messages, pay, book, or delete anything outside that file edit. |
| Transparency | 0 (none) | The shipped files are plain-text markdown; there are no binaries, encoded blobs, downloaded installers, or unreviewable runtime code. |
Before installing
- Confirm you’re okay with an agent creating/updating `.agents/product-marketing.md` as a shared source for other skills.
- Check whether you already have `.claude/product-marketing.md` or `product-marketing-context.md` and whether you want it migrated.
- If you don’t want broad repo reads, avoid the auto-draft path and start from scratch instead.
Rated 2026-10-19 by an automated review of 3 files from the skill's repository.
Source
- Repository
- coreyhaines31/marketingskills (all skills from this repository)
- Path
- skills/product-marketing/SKILL.md
- Branch
- main
- Collection
- marketingskills
- Updated
- 2026-09-21
Related skills
- launch — When the user wants to plan a product launch, feature announcement, or release strategy.
- marketing-plan — When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
- seo-plan — Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap.
- co-marketing — When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities.
- competitors — When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
- content-strategy — When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.